11 Nov Starting with WHY
Simon Sinek wrote a great book Starting with Why, which I love and really buy into. In this Wednesday Wisdom session, I talk about my Why and how it helped to create successful businesses thanks to the intersecting of my professional and personal worlds.
Here is a link to Simon Sinek’s Ted Talk.
The WHY lays out the mission of your business, your purpose. Many businesses don’t have a clear idea of their WHY. Many entrepreneurs have a product idea that seems cool, but that is the WHAT, not the WHY.