This SaaS business playbook is helpful to take your company to the next stage of growth whether you’re getting off the ground floor, packaging yourself for investment or acquisition, trying to get to profitability, and/or fast-tracking your growth trajectory.
If you like easy to read and simple to follow guides that are 100% relevant to your business feel free to reach out.
Topics I Will Cover
The BKCG SaaS Playbook will provide an easy to follow marketing and sales questionnaire for you to analyze your current state and implement best practices, in order to have an immediate impact.
After we build your sales and marketing engine, we will review and improve the other core competencies of your business. The Playbook will provide a guide to implementing best practices in these areas as well.
In addition, you will learn how to create your metrics toolkit, how to automate the process, and how a founder or management team can make it so simple that the effort can turn this over to others.
My process will help to keep everyone informed of what is going on and what they need to be aware of. For example, marketing and sales will know what new features are coming to the product in order to prepare campaigns and revise talk tracks. Client services will also be able to schedule training with the product organization in order to be prepared to support those new features.
Introduction
More about me and how this book will benefit you and your company.
Sales
Includes such topics as:
- Sales Metrics
- CRM
- Sales Leader
- SDR Process
- Account Executives
- Territories
- Playbook
- Sales stages
- Persona selling
- Persona Creation
- Email Templates and Cadence
- Demo
- Closing Paths
- Proposal Review Call
Marketing
Includes such topics as:
- Building a team
- Campaigns
- Email format cadence and A/B testing
- Measuring success
Product and Engineering
Includes such topics as:
- Preventing over-development
- Onshore vs. Offshore or both
- Metrics
- Product, Engineering, User Experience, and QA
Operations
This section will talk about key terms and how having an operational CFO or controller can be critical to scalability.
Client Success and Services
Includes such topics as:
- Building a team
- Up sells
- Price increase plan
- Proactive outreach
- Client communication
Culture
Metrics
Includes such topics as:
- What metrics are important
- How to gather and present them
- Meeting Cadence
Privacy and Data Security
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